Responsibility
is a core value for us.
While sustainability is inherently positive, mere discussions about it are insufficient. In the textile industry, ecological and ethical actions are often not prioritized. Fast fashion drives prices down, but at the expense of deteriorating working conditions. For us, being responsible means committing to honest production practices, even if this makes our products more expensive and challenges profitability.
Andreas Schmidt states: “A FRAAS scarf embodies the red thread. This isn't just the thread we knit, intertwine, or weave; it also represents our commitment to ecological and ethical considerations. We care deeply about our environment, our employees, and, of course, our customers. Our aim is to provide our customers with a piece of textile confidence that complements their outfits.”
We cherish the precious gifts of nature, such as clean water and rich inspiration.
In return, we contribute to its well-being, exemplified by our Sustainability Edition.
Our sustainable highlights
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THE FRAAS SUSTAINABILITY EDITION
Our sustainable collection features recycled materials (post-consumer) and sources from renewable and sustainable origins, transforming them into new accessories. Each sustainability scarf and shawl contributes to a more beautiful world. Every piece crafted from recycled fibers not only conserves resources and reduces waste but also offers a unique feel-good factor when worn. We utilize materials like recycled polyester, recycled cotton, recycled wool, recycled viscose, FSC-certified viscose, Lyocell (Tencel), and more.
Beauty is reborn here again and again
Moreover, our commitment extends beyond our products to our employees. Worldwide independent audits and certifications (industrial and commercial) validate our practices. While we value high performance and expertise, we also recognize that job satisfaction and appreciation are essential for creating the perfect scarf, just as much as selecting quality raw materials.
